Monday, April 2, 2012

MaxiAids Products for Independent Living Welcomes Barry Reiter as Director of Business Development

Farmingdale, NY - MaxiAids Products for Independent Living ( ), a leading supplier of products for the blind, low vision, deaf, hard of hearing and those with special needs, today announced the addition of Barry Reiter as director of business development.

“We are happy to welcome Barry to the MaxiAids family,” said Elliot Zaretsky, the company’s president and founder. “His strong knowledge of the pharmaceutical industry is a perfect fit for our business and our goals.”

Mr. Reiter spent a majority of his career as chief operating officer of a major pharmaceutical supply company. He oversaw a staff of 165 employees and the distribution of approximately 13,000 items to a customer base which included independent and retail drug chains, as well as hospitals.

More recently, he served as chief operating officer at a specialty pharmacy chain providing a range of specialized pharmaceuticals and home healthcare products to treat people with a variety of health conditions.

“Barry has a strong track record of growing sales,” said Larry DiBlasi, executive director of operations. “It's great to have him on board.”

“I’m excited to join MaxiAids,” Reiter commented. “With the company’s strong leadership and a great team backing them… I look forward to being part of MaxiAids’ growth and future.”

“Barry has extensive distribution experience, along with an appreciation of the importance of satisfying each individual customer,” noted Mr. Zaretsky. “I’m confident he’ll play a key role as we take MaxiAids to the next level.”

For more information about MaxiAids, or to view our extensive range of more than 8,000 products for independent living, visit - or call 1-800-522-6294 to request a free catalog.

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