Thursday, December 22, 2011

MaxiAids Staff Announcement: David Wallace Becomes Senior Art Director


MaxiAids Products for Independent Living today announced that David Wallace has assumed the position of senior art director at the company’s Farmingdale, NY headquarters.

David first joined MaxiAids as a graphic artist back in 2001, bringing with him well-established computer graphics skills and a strong design sense.

Having studied graphic design at SUNY New Paltz, he went on to work in desktop publishing at Office Max. He then joined Yellow Book USA as a graphic designer, where he spent several years creating business ads and designing logos.

Over his time at MaxiAids, David’s role grew and he became the art director. He has guided the design of the company’s industry-standard product catalogs and other sales and marketing collateral pieces for both print and web.

In his new role, in addition to leading catalog production and design of the company’s print media, David will guide MaxiAids’ creative direction in product merchandising and web graphics.

“Having been part of the MaxiAids family going back over a decade, David has contributed greatly to MaxiAids’ brand development,” said company president and founder, Elliot Zaretsky. “I am confident he’ll continue to play an important role moving forward.”

MaxiAids Staff Announcement: Ed Kolinek Promoted to Assistant Marketing Manager


MaxiAids Products for Independent Living today announced that Ed Kolinek has been promoted to the position of assistant marketing manager at the company’s Farmingdale, NY headquarters.

Prior to coming to MaxiAids as a graphic artist in 2006, Ed worked at Old Navy Clothing Company. During his 6 years there he gained valuable experience in retail sales, visual presentation and product merchandising. He earned a Bachelor of Fine Arts in Graphic Arts from Briarcliffe College in Patchogue, NY.

Since joining MaxiAids, Ed has continued to hone his design skills, combining his creative eye and retail experience to develop a wide range of marketing pieces, including printed flyers and product catalogs, as well as website banners and other web graphics.

In his expanded role, Ed will become more involved in higher level strategic business planning and will help formulate and implement new sales and marketing initiatives.

“Over the past years Ed has proven himself to be a valuable member of the MaxiAids team,” said MaxiAids president and founder, Elliot Zaretsky. “I know he will excel in this new position. I wish him the best of luck and I look forward to working with him to continue to build the business.”

Monday, December 19, 2011

Easier Reading in Bed and While Travelling


Enjoy convenient portable light for reading or writing in bed, as well as for plane, train and car trips. The ultra compact, lightweight Fold-Out Robotic LED Book Light clips easily onto your book or pad. When not in use, it stores easily in a handbag, backpack, briefcase, or even in your pocket. At the press of a button it folds out and is ready to use. Built-in clip. Long lasting LED illumination. Uses 3 button cell batteries (included). Measures 4.75-in. x 1.5-in. x 0.75-in.

Get more information on the Fold-Out Robotic LED Book Light or visit MaxiAids.com to see thousands more products for independent living.

Friday, December 16, 2011

Control the Temperature with Your Voice


This thermostat talks - and listens! With the Kelvin Talking Thermostat your voice controls the temperature settings. Once you program the thermostat using the talking buttons, the advanced speech recognition technology allows you to raise and lower the temperature simply by using voice commands.

Voice commands can be initiated by pressing the large tactile buttons or by clapping your hands, by knocking on a table or desk, or even just by whistling! This useful low vision aid will control the heat, fan and air conditioner to a precise and ideal comfort level.

With Kelvin , every button talks so there's no more straining, squinting or guessing. When a button is pressed, a clear voice tells you exactly what that button signifies. It will announce the time, room temperature and temperature setting. Programming buttons including "Set Day," "Set Time," "Raise" and "Lower" make it simple to use and understand.

Although it was designed especially for the visually impaired, disabled, elderly or anyone who may have difficulty seeing and programming a standard thermostat, Kelvin will be appreciated by everyone.

Get more information on the Kelvin Talking Thermostat or visit MaxiAids.com to see more products for the blind and those with low vision.

Monday, December 12, 2011

Enlarge Everything on Your Computer Screen with ZoomText 10


The new Maxi Combo 1: ZoomText 10 Magnifier w/Camera enlarges and enhances everything on your computer screen, making all of your applications easy to see and use. You can magnify on screen text and images up to 36x. Use the webcam to view & magnify items on your computer screen. It features Enhanced Screen Colors & Visible Pointers and Cursors. Supports Windows 7, Vista and XP operating systems. Our revolutionary new 'xFont' technology displays crystal clear text at all magnification levels. Once you've seen it, no other screen magnifier will do.

There are several models and combos to choose from. This Maxi Combo 1: ZoomText 10 Magnifier w/Camera is the USB version and includes Logitech C615 HD webcam and stand.

Visit MaxiAids.com to see all versions and available combinations.