Friday, March 5, 2010

MaxiAids' Web-A-Thons Support Special Needs Organizations

(by Guest Blogger Karin Danza, MaxiAids Marketing Dept.)

The phrase "Web-a-Thon" means a fundraiser that is done on the web. It is a website telethon complete with banners and links for the donator to view. It is done with an online purchase and part of the sales proceeds go to the organization. Most of these organizations are non-profit and need support and donations.

MaxiAids, a leader in products for independent living, has been a strong supporter of organizational involvement and an active participant in helping these organizations to achieve their goals.

MaxiAids launched their first Web-a-Thon in November of 2009 for The Miami Lighthouse for the Blind. We partnered to develop this innovative program to leverage its ability to reach a large audience of people to help raise money for their cause. This exposure also helped to raise awareness.

The Web-a-Thon was a huge success and marked a whole new direction for MaxiAids, one which we are eager to continue to pursue. We were able to help raise revenue for both our organizations. We now host monthly Web-a-Thons.

MaxiAids hosts for organizations a 24 hour Web-a-Thon where our customers can purchase products through a securely monitored, and safe transaction website. At the end of the 24 hour period 10% of the proceeds from the sales are donated to that organization.

MaxiAids promotes Web-a-Thons through front-page text links on the main site ( The banner and link connect our customers directly to the organization for more information.